What is Digital Asset Management?

Digital Asset Management is the effective management and distribution of digital assets such as images, documents, audio and video clips. DAM allows organizations to centrally catalog, store, retrieve and distribute large collections of valuable digital assets with ease. In simple terms, digital asset management gives you the ability to search, locate, repurpose and reuse media over time and across an entire organization.

With millions of digital media files being generated on a daily basis by millions of creative organizations, marketing agencies, photographers, creative professionals and a wide variety of businesses, how does one maintain, organize and find needed media assets easily on a daily basis? It is done by implementing a digital asset management solution that is right for you. What are the benefits of a Digital Asset Management solution?

Benefits of a Digital Asset Management Solution

There are many benefits that a DAM solution can provide your organization:

  • A central repository to store and protect digital assets
  • Improved collaboration and communication
  • A central location to help maintain consistent branding
  • A place to quickly find and retrieve assets
  • The leveraging of existing digital content
  • A reduction in organizational costs
  • Updated or recently added digital assets are available immediately
  • Provides the ability to focus on more important tasks as opposed to spending hours searching for media

Ready to start managing those assets?